Ho Chi Minh City’s office market is shifting from competing on price to competing on quality. Buildings that can create a holistic tenant experience – through aesthetics, services, and convenience – will lead the market for years to come. Experts predict tenant experience will be the decisive factor for occupancy in the next 5–10 years.Zen
THE RISE OF PERSONALIZED SERVICES
In major cities, office tenants – especially international firms – now expect more than maintenance and security. They demand flexibility: prompt support, add-on conveniences, event spaces, and on-demand cleaning or repairs. This has become the new standard to secure long-term tenants.Zen Plaza meets these expectations with in-house services, from maintenance and cleaning to meeting rooms
SERVICE AS THE NEW DIFFERENTIATOR
SERVICE AS THE NEW DIFFERENTIATORHo Chi Minh City’s office leasing market is reaching saturation in terms of traditional supply, while tenants increasingly value experience over square meters. Recent reports show occupancy rates remain stable not because of lower rents, but thanks to enhanced service. This proves service and tenant care are becoming the new competitive
THE FUTURE BELONGS TO ADAPTIVE SPACES
As Vietnam’s economy enters a new growth cycle, the office market is shifting toward refinement — where only adaptive, forward-thinking buildings thrive.With limited new supply in the core of HCMC and increasingly sophisticated demand, sustainability, flexibility, and service quality are becoming essential. Businesses are no longer just renting space — they’re seeking long-term partners in
WHEN COMPANIES VALUE EXPERIENCE OVER SPACE
The Q32025 office market marks a subtle shift: businesses are no longer chasing large spaces but seeking functional value. Bright, energy-efficient, and service-oriented workspaces are now top priorities.With Grade A occupancy reaching 91% in HCMC, many companies are willing to pay a premium for offices that elevate their image, attract talent, and impress clients.Zen Plaza
