THE RISE OF “BOUTIQUE PREMIUM” OFFICES

THE RISE OF “BOUTIQUE PREMIUM” OFFICES

Forecasts for 2026-2027 indicate that the “Boutique Premium” segment—mid-sized buildings with high-end, personalized services—will prevail. Instead of massive, impersonal towers, Japanese and Western firms are trending toward spaces that offer high privacy, strict security, and meticulous service quality. This is the “Lean yet Luxury” trend, focusing on the end-user experience rather than just raw floor

THE SYNERGY OF TECH AND STRATEGIC LOCATION

Forecasts suggest that “Hybrid” buildings—those combining a core CBD location with adaptive digital infrastructure—will lead the market. The “Metro-driven connectivity” trend, coupled with flexible workspaces (Flex-office), will act as a magnet for Tech-startups and SMEs. Future buildings don’t need to be flashy; they need “operational intelligence.” Data security, sensor-controlled air quality, and locations that minimize

NOMURA REAL ESTATE: A GLOBAL VISION AND STRATEGIC PRESENCE IN VIETNAM

Founded in 1957, Nomura Real Estate (NRE) is one of Japan’s leading and most reputable real estate development groups, with strong expertise in office leasing and property management. Under its “Vision 2030” strategy, NRE aims to achieve sustainable profit growth by expanding its international business operations, with a particular focus on Southeast Asia.NRE’s presence in

SEGMENT BIFURCATION: HEADQUARTERS VS. OPERATIONS

Market logic in 2026 is witnessing a clear separation of segments. Businesses are restructuring using a dual-model: placing “Decision-making Hubs” in central Grade A/B+ segments and moving “Back-offices” to sub-central areas to optimize costs. However, this logic only succeeds if the central HQ serves as a high-end “brand touchpoint.” Segment selection is no longer based

THE GOLDEN RADIUS IN THE CONNECTIVITY ERA

By Q1/2026, the concept of “prime location” has evolved. Insights from FDI relocation data show that the office search radius is no longer measured in kilometers but in “time to the financial core.” The stable operation of Metro lines and ring roads has expanded the search to neighboring areas, yet simultaneously increased the value of