In both Hanoi and Ho Chi Minh City, new office buildings keep emerging with sleek designs and modern amenities. Yet “new” does not always mean “better.” Tenants are increasingly prioritizing stability, professional management, and proven track records.Amid this landscape, long-standing towers that maintain excellent service become hidden gems – trusted and more appealing than ever.With

In Vietnam’s office market, many new buildings quickly deteriorate due to weak management and maintenance. In contrast, experienced towers deliver stability: proven systems, familiar services, and seasoned management teams.Tenants – from SMEs to MNCs – value this consistency, which allows them to focus on growth with peace of mind.Zen Plaza stands out with its Kaizen

Though major cities constantly reshape their skylines with new towers, hidden gems – older buildings that sustain high-quality service – still hold a special place with tenants. They are more than workplaces; they are symbols of care and long-term commitment.In this competitive market, sustainability and consistent service are the keys to standing out.As part of

Ho Chi Minh City’s office market is entering a phase where competition goes beyond rental rates—service quality is the real differentiator. With new buildings constantly joining the market, “tenant experience” has become the key to long-term retention. The first impression—from a receptionist’s smile to the elegance of the lobby and the sense of safety—sets the

A smart office leasing strategy looks beyond short-term rent, focusing on long-term stability and sustainability. Well-maintained, continuously upgraded buildings help businesses avoid disruptions and unforeseen costs.For SMEs, this ensures predictable expenses. For MNCs, it provides a foundation for sustained professional presence.With over 20 years of stable operations and Kaizen-driven improvements, Zen Plaza offers tenants a