Since 2019, Zen Plaza has officially become part of the Nomura Real Estate Group ecosystem, marking a significant milestone in elevating workplace standards in Ho Chi Minh City. Inheriting Japanese management excellence and cultural values from its parent group, Zen Plaza not only offers high-quality office services but also demonstrates a strong commitment to dedicated

Forecasts for 2026-2027 indicate that the “Boutique Premium” segment—mid-sized buildings with high-end, personalized services—will prevail. Instead of massive, impersonal towers, Japanese and Western firms are trending toward spaces that offer high privacy, strict security, and meticulous service quality. This is the “Lean yet Luxury” trend, focusing on the end-user experience rather than just raw floor

Forecasts suggest that “Hybrid” buildings—those combining a core CBD location with adaptive digital infrastructure—will lead the market. The “Metro-driven connectivity” trend, coupled with flexible workspaces (Flex-office), will act as a magnet for Tech-startups and SMEs. Future buildings don’t need to be flashy; they need “operational intelligence.” Data security, sensor-controlled air quality, and locations that minimize

Founded in 1957, Nomura Real Estate (NRE) is one of Japan’s leading and most reputable real estate development groups, with strong expertise in office leasing and property management. Under its “Vision 2030” strategy, NRE aims to achieve sustainable profit growth by expanding its international business operations, with a particular focus on Southeast Asia.NRE’s presence in

Market logic in 2026 is witnessing a clear separation of segments. Businesses are restructuring using a dual-model: placing “Decision-making Hubs” in central Grade A/B+ segments and moving “Back-offices” to sub-central areas to optimize costs. However, this logic only succeeds if the central HQ serves as a high-end “brand touchpoint.” Segment selection is no longer based