SERVICE AS THE NEW DIFFERENTIATORHo Chi Minh City’s office leasing market is reaching saturation in terms of traditional supply, while tenants increasingly value experience over square meters. Recent reports show occupancy rates remain stable not because of lower rents, but thanks to enhanced service. This proves service and tenant care are becoming the new competitive

As Vietnam’s economy enters a new growth cycle, the office market is shifting toward refinement — where only adaptive, forward-thinking buildings thrive.With limited new supply in the core of HCMC and increasingly sophisticated demand, sustainability, flexibility, and service quality are becoming essential. Businesses are no longer just renting space — they’re seeking long-term partners in

The Q32025 office market marks a subtle shift: businesses are no longer chasing large spaces but seeking functional value. Bright, energy-efficient, and service-oriented workspaces are now top priorities.With Grade A occupancy reaching 91% in HCMC, many companies are willing to pay a premium for offices that elevate their image, attract talent, and impress clients.Zen Plaza

In Q3 2025, Vietnam’s office market shows remarkable resilience: new supply remains scarce across Hanoi, Ho Chi Minh City, and Da Nang, keeping rental rates stable or slightly higher. In HCMC, Grade A offices average around USD 55/m²/month, while Grade B stands at USD 32.5/m² — clear signs of a solid market performance.Technology, service, and

Professional office buildings safeguard tenants through meticulous daily operations—secure access control, certified fire safety systems, emergency response procedures, and well-trained security staff. These “invisible” factors are what truly ensure tenant peace of mind.At Zen Plaza, every security staff member undergoes regular training, supported by advanced technical systems to maintain a consistently safe and reliable workplace.Seeking