Q42025 marks another stable period for Ho Chi Minh City’s office market: limited new supply, firm rental rates, and Grade A occupancy reaching 91%. Amid this landscape, Japanese companies remain a crucial pillar sustaining market stability.Japanese firms value consistency, discipline, and high-quality working environments. They rarely relocate, but when they do, they choose with precision:

Ho Chi Minh City’s office market is shifting from competing on price to competing on quality. Buildings that can create a holistic tenant experience – through aesthetics, services, and convenience – will lead the market for years to come. Experts predict tenant experience will be the decisive factor for occupancy in the next 5–10 years.Zen

In major cities, office tenants – especially international firms – now expect more than maintenance and security. They demand flexibility: prompt support, add-on conveniences, event spaces, and on-demand cleaning or repairs. This has become the new standard to secure long-term tenants.Zen Plaza meets these expectations with in-house services, from maintenance and cleaning to meeting rooms

SERVICE AS THE NEW DIFFERENTIATORHo Chi Minh City’s office leasing market is reaching saturation in terms of traditional supply, while tenants increasingly value experience over square meters. Recent reports show occupancy rates remain stable not because of lower rents, but thanks to enhanced service. This proves service and tenant care are becoming the new competitive

As Vietnam’s economy enters a new growth cycle, the office market is shifting toward refinement — where only adaptive, forward-thinking buildings thrive.With limited new supply in the core of HCMC and increasingly sophisticated demand, sustainability, flexibility, and service quality are becoming essential. Businesses are no longer just renting space — they’re seeking long-term partners in