THE CITY CENTER IS MORE THAN A HEART — IT IS A SHIELD

THE CITY CENTER IS MORE THAN A HEART — IT IS A SHIELD

Amid climate unpredictability, companies now treat “location” as a risk-management strategy. Ho Chi Minh City’s traditional administrative–commercial core was intentionally built on elevated ground with strong drainage, which is why central office buildings remain fully operational even during heavy rains.Meanwhile, the historic floods in Central Vietnam submerged buildings outside urban cores, paralyzed equipment, and disrupted

A CENTRAL LOCATION AND THE LESSONS CARRIED BY RISING WATERS

Vietnam’s office market is redefining what “value” means: location is not just geography — it is protection. In Ho Chi Minh City, the core area of District 1, home to major administrative and commercial institutions for decades, remains one of the safest zones with low flood risk and resilient infrastructure.Looking toward Central Vietnam enduring devastating

HOW JAPANESE STANDARDS ARE SHAPING OFFICE SERVICE QUALITY

HCMC’s office market is entering a refinement phase where companies seek not just a workspace but a service standard. In this shift, Japanese businesses — with their expectations for discipline, precision, and responsibility — are unintentionally setting the benchmark for many office buildings in Vietnam.Requirements such as fast response times, stable operations, strict technical control,

WHY JAPANESE COMPANIES RARELY LEAVE HO CHI MINH CITY

While office supply in HCMC remains tight and rental rates continue to hold firm, Japanese tenants show exceptional loyalty. They not only maintain their space but often expand when needed — regardless of economic fluctuations.The reasons are clear: HCMC is Vietnam’s largest business hub, home to a dense network of Japanese partners and suppliers, and

STEADY DEMAND FROM THE LAND OF THE RISING SUN

Q42025 marks another stable period for Ho Chi Minh City’s office market: limited new supply, firm rental rates, and Grade A occupancy reaching 91%. Amid this landscape, Japanese companies remain a crucial pillar sustaining market stability.Japanese firms value consistency, discipline, and high-quality working environments. They rarely relocate, but when they do, they choose with precision: