HCMC’s office market is entering a refinement phase where companies seek not just a workspace but a service standard. In this shift, Japanese businesses — with their expectations for discipline, precision, and responsibility — are unintentionally setting the benchmark for many office buildings in Vietnam.Requirements such as fast response times, stable operations, strict technical control,

While office supply in HCMC remains tight and rental rates continue to hold firm, Japanese tenants show exceptional loyalty. They not only maintain their space but often expand when needed — regardless of economic fluctuations.The reasons are clear: HCMC is Vietnam’s largest business hub, home to a dense network of Japanese partners and suppliers, and

Q42025 marks another stable period for Ho Chi Minh City’s office market: limited new supply, firm rental rates, and Grade A occupancy reaching 91%. Amid this landscape, Japanese companies remain a crucial pillar sustaining market stability.Japanese firms value consistency, discipline, and high-quality working environments. They rarely relocate, but when they do, they choose with precision:

Ho Chi Minh City’s office market is shifting from competing on price to competing on quality. Buildings that can create a holistic tenant experience – through aesthetics, services, and convenience – will lead the market for years to come. Experts predict tenant experience will be the decisive factor for occupancy in the next 5–10 years.Zen

In major cities, office tenants – especially international firms – now expect more than maintenance and security. They demand flexibility: prompt support, add-on conveniences, event spaces, and on-demand cleaning or repairs. This has become the new standard to secure long-term tenants.Zen Plaza meets these expectations with in-house services, from maintenance and cleaning to meeting rooms