The Q1/2026 market report reveals a clear picture: Multinational Corporations (MNCs) entering Vietnam are making flexibility their top priority. The core insight is the rise of the “Turnkey Office” trend to accommodate the “Flight to Quality” strategy.Today’s tenants are not merely seeking a prime location in the CBD to affirm their brand; they demand a
INSURANCE FOR BRAND VALUE
Forecasts for the 2026-2028 cycle suggest that the CBD’s position will be further consolidated, but MNCs’ partner filters will become stricter. The most prominent trend is the elimination of spaces lacking “Professional Management.” Occupying a CBD office with internationally standardized operational capabilities will be elevated to a core competitive advantage. Investing in a workspace with
WHEN PROFESSIONAL MANAGEMENT SOLVES THE ESG EQUATION
The logic behind MNCs’ decision to anchor in the CBD lies in the “Flight to Quality” trend. As ESG (Environmental, Social, Governance) standards become prerequisites, an optimal office must mitigate two risks: talent drain and non-compliance with sustainability commitments. Analysis shows that paying a premium for high-quality CBD space is not a mere expense, but
OFFICE MARKET – THE CONTRASTING PICTURE IN THE CBD CORE
The Q1/2026 market presents a fascinating contrast. A report from Avison Young indicates that while Grade A office supply in the HCMC CBD has exceeded 600,000 sqm, rents remain steady at $55/sqm. The core insight here is the bifurcation of capital: Multinational Corporations (MNCs) are flocking to standardized spaces. For them, a core CBD location
PREMIUM FURNISHED OFFICE – A WORKPLACE YOU CAN FEEL
A workspace is not only seen — it is experienced daily.From seating and lighting to material selection, every element supports comfort and focus.A stable environment contributes to consistent performance over time.Contact us to experience the space at Zen Plaza.Zen Plaza — Ready for Immediate Business. ZEN PLAZAA Member of Nomura Real EstateWhere Quality Meets Care094
