Forecasts suggest that “Hybrid” buildings—those combining a core CBD location with adaptive digital infrastructure—will lead the market. The “Metro-driven connectivity” trend, coupled with flexible workspaces (Flex-office), will act as a magnet for Tech-startups and SMEs. Future buildings don’t need to be flashy; they need “operational intelligence.” Data security, sensor-controlled air quality, and locations that minimize
Blog
NOMURA REAL ESTATE: A GLOBAL VISION AND STRATEGIC PRESENCE IN VIETNAM
Founded in 1957, Nomura Real Estate (NRE) is one of Japan’s leading and most reputable real estate development groups, with strong expertise in office leasing and property management. Under its “Vision 2030” strategy, NRE aims to achieve sustainable profit growth by expanding its international business operations, with a particular focus on Southeast Asia.NRE’s presence in
SEGMENT BIFURCATION: HEADQUARTERS VS. OPERATIONS
Market logic in 2026 is witnessing a clear separation of segments. Businesses are restructuring using a dual-model: placing “Decision-making Hubs” in central Grade A/B+ segments and moving “Back-offices” to sub-central areas to optimize costs. However, this logic only succeeds if the central HQ serves as a high-end “brand touchpoint.” Segment selection is no longer based
THE GOLDEN RADIUS IN THE CONNECTIVITY ERA
By Q1/2026, the concept of “prime location” has evolved. Insights from FDI relocation data show that the office search radius is no longer measured in kilometers but in “time to the financial core.” The stable operation of Metro lines and ring roads has expanded the search to neighboring areas, yet simultaneously increased the value of
THE “HYBRID & WELLNESS” OFFICE STRATEGY
Forecasts for the remaining quarters of 2026 indicate a sharp focus on Wellness and Hybrid work models. Businesses will prioritize buildings that offer clean environments, natural light, and especially tranquility to enhance focus. These are no longer “added amenities” but have become prerequisites for retaining Gen Z and Alpha talent—generations that demand exceptionally high workplace