A practical logic is unfolding: despite the development of new urban areas, the District 1 CBD maintains its unique status thanks to a “trust ecosystem.” Analysis shows that locating an office in the center reduces partner travel time by 30% and increases the ability to attract C-level talent by 20%. As infrastructure like Metro Line

The 2026 Outlook report highlights Vietnam’s transformation from a manufacturing base into a regional hub for R&D and financial services. A key insight is that new-generation FDI enterprises (semiconductors, tech, Fintech) are no longer looking for just office space; they are seeking “strategic locations” to assert their presence. In HCMC, this demand is driving up

In 2026, HCMC’s office market continues its shift toward flexible spaces and hybrid work models.Demand is no longer just about square meters, but about scalability and adaptability.Buildings with strong operations, proactive engineering teams, and flexible service models will stand out amid the rise of “Coworking 2.0” — where wellness, ESG, and people-centric design take priority.Landlords

2026 is expected to clearly favor tenants as new office supply continues to enter the HCMC market, particularly in emerging areas like Thu Thiem and Phu My Hung.This is not oversupply in a negative sense, but an opportunity for businesses to optimize space aligned with budget and long-term strategy.The flight-to-quality trend remains strong. Companies are

In a competitive market, the difference lies in something very simple:As the new year begins, everything still runs smoothly. No error reports via email. No slow elevators. No “unstable” air conditioning.For over 20 years, Zen Plaza has believed that year-end maintenance is a silent investment in long-term trust.👉 Because tenants stay where things simply work.ZEN