Market logic in 2026 is witnessing a clear separation of segments. Businesses are restructuring using a dual-model: placing “Decision-making Hubs” in central Grade A/B+ segments and moving “Back-offices” to sub-central areas to optimize costs. However, this logic only succeeds if the central HQ serves as a high-end “brand touchpoint.” Segment selection is no longer based

By Q1/2026, the concept of “prime location” has evolved. Insights from FDI relocation data show that the office search radius is no longer measured in kilometers but in “time to the financial core.” The stable operation of Metro lines and ring roads has expanded the search to neighboring areas, yet simultaneously increased the value of

Forecasts for the remaining quarters of 2026 indicate a sharp focus on Wellness and Hybrid work models. Businesses will prioritize buildings that offer clean environments, natural light, and especially tranquility to enhance focus. These are no longer “added amenities” but have become prerequisites for retaining Gen Z and Alpha talent—generations that demand exceptionally high workplace

The economic logic of Q1/2026 centers on cost control amid rising energy and labor prices. Realistic analysis shows that older buildings without smart management systems are costing businesses an additional 15-20% in monthly operating expenses. Consequently, the selection logic for managers now prioritizes buildings with lean, transparent operations and high net usable area efficiency to

Entering Q1/2026, the market reflects a clear reality: FDI is surging not only in industrial zones but also in financial representative offices and logistics services. Insights from market surveys show a strong “flight-to-quality” trend. Instead of leasing massive spaces in suburban areas, businesses are downsizing their footprints but prioritizing Grade B+ buildings in District 1