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    OFFICE RELOCATION – SETTING THE STAGE

    In 2025, the office leasing market in Ho Chi Minh City is seeing a noticeable uptick: Grade-A rents now average around USD 60–61 per sqm/month, marking the highest level in five years. Although new supply continues to enter the market, demand remains strong — especially from tech, finance, and banking companies.Against this backdrop, preparing a

    FROM THE FLOODED CENTRAL REGION TO THE FUTURE OF RESILIENT WORKPLACES

    Today’s market reveals a clear trend: businesses are increasingly drawn to centrally located offices where transport is seamless, infrastructure is strong, and climate risks are minimal. The elevated terrain of District 1 naturally shields buildings from flood-related disruptions, ensuring business continuity.As Central Vietnam recovers from heartbreaking losses, the question now is not just how to

    THE CITY CENTER IS MORE THAN A HEART — IT IS A SHIELD

    Amid climate unpredictability, companies now treat “location” as a risk-management strategy. Ho Chi Minh City’s traditional administrative–commercial core was intentionally built on elevated ground with strong drainage, which is why central office buildings remain fully operational even during heavy rains.Meanwhile, the historic floods in Central Vietnam submerged buildings outside urban cores, paralyzed equipment, and disrupted

    A CENTRAL LOCATION AND THE LESSONS CARRIED BY RISING WATERS

    Vietnam’s office market is redefining what “value” means: location is not just geography — it is protection. In Ho Chi Minh City, the core area of District 1, home to major administrative and commercial institutions for decades, remains one of the safest zones with low flood risk and resilient infrastructure.Looking toward Central Vietnam enduring devastating

    HOW JAPANESE STANDARDS ARE SHAPING OFFICE SERVICE QUALITY

    HCMC’s office market is entering a refinement phase where companies seek not just a workspace but a service standard. In this shift, Japanese businesses — with their expectations for discipline, precision, and responsibility — are unintentionally setting the benchmark for many office buildings in Vietnam.Requirements such as fast response times, stable operations, strict technical control,